Privacy Policy

1. Introduction

Vlp AS ("we," "us," "our," or "company") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our educational services.

Registered Address: Bjørmofaret 17, 2068 Jessheim, Norway

Contact Email: [email protected]

This policy applies to all visitors and users of our website. If you do not agree with our practices, please do not use our site.

2. What Data We Collect

We collect personal data in the following categories:

• Full name
• Email address
• Phone number
• IP address and device information
• Browser type and version
• Operating system
• Device type and identifiers
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submissions, calls, course enrollments)

3. Cookie Policy – Three Categories

Essential Cookies

Essential cookies enable core site functionality, security, and session management. These cookies are necessary for the website to function properly.

• Purpose: Core functionality, security, session management
• Examples: session_id, csrf_token, cookie_consent_status
• Consent Required: No – activated automatically
• Retention: Session duration or up to 12 months for preference storage

Analytics Cookies

Analytics cookies measure traffic, user behavior, and site performance. These cookies help us understand how visitors interact with our educational content.

• Purpose: Measuring traffic, user behavior, site performance
• Tools: Google Analytics 4
• Examples: _ga, _ga_XXXXXXX, _gid, _gat
• Consent Required: Yes – activated only after user accepts
• Retention: Up to 14 months

Marketing and Advertising Cookies

Marketing cookies enable remarketing, personalized ad delivery, and conversion tracking across Google and Meta platforms.

• Purpose: Remarketing, personalized ad delivery, conversion tracking
• Consent Required: Yes – activated only after user accepts
• Retention: Up to 540 days (Google Ads default)
• Platforms: Google Ads, Google Display Network, Facebook, Instagram

4. Marketing Cookies – Detailed Disclosures

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking Technologies in Use

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

Advertising and Measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or course enrollments. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies Active on This Site

The following advertising and analytics technologies are active on this website:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

Manage Cookie Preferences

You may manage your cookie preferences at any time by clicking the "Manage Preferences" button in our cookie consent banner at the bottom right of the page. This allows you to accept or reject each cookie category independently. Essential cookies cannot be disabled.

5. Consent Requirements and Cookie Consent

Our cookie consent banner offers three clear options:

• Accept All: Activates all cookies including analytics and marketing cookies
• Reject Non-Essential: Only essential cookies remain active
• Manage Preferences: Opens a panel where you can toggle each category individually

Marketing and analytics cookies are activated only after explicit user consent. Your choice is stored in your browser's localStorage for 12 months.

Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

For EEA and UK Users (GDPR)

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Preferences" in the cookie consent banner, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

6. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

• Cookie identifiers
• Conversion events
• Anonymized behavioral data
• Remarketing lists

Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

• Pixel events
• Conversion data
• Custom audiences

Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

7. Lead Forms and Contact Requests

When you submit a contact form, request information, or register interest in our courses, we collect the information you provide. This typically includes:

• Full name
• Email address
• Phone number
• Message or inquiry content

Legal Basis

We process form data under two legal bases:

• Consent (GDPR Article 6.1.a): You consent to provide this information
• Contract Performance (GDPR Article 6.1.b): Where a service relationship exists or is being established

Retention Period

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Data Deletion

You may request deletion of your form data at any time by contacting us at [email protected].

Privacy Policy Acknowledgment

A link to this Privacy Policy appears adjacent to every form submission button on our site. Submitting a form constitutes acknowledgment of this policy.

8. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, course enrollment) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

9. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, course enrollments)
• Custom audience membership for retargeting purposes

Data Protection Commitments

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta's Role as Data Controller

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

Manage Your Ad Preferences

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

10. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to:

• Weapons or dangerous items
• Controlled substances
• Counterfeit goods
• Gambling services without proper licensing
• Adult or explicit content
• Services making misleading health or financial claims

All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

11. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

12. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

13. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

14. Your Rights Under GDPR (Articles 15-22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights:

Right of Access (Article 15)

Request a copy of personal data we hold about you.

Right of Rectification (Article 16)

Correct inaccurate or incomplete data.

Right to Erasure (Article 17)

Request deletion of your data (right to be forgotten).

Right to Restrict Processing (Article 18)

Limit how we process your data.

Right to Data Portability (Article 20)

Receive your data in a structured, machine-readable format.

Right to Object (Article 21)

Object to processing based on legitimate interest.

Right to Withdraw Consent (Article 7.3)

Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU Users: https://edpb.europa.eu
• UK Users: https://ico.org.uk

15. Legal Basis for Processing (GDPR Article 6)

We process personal data under the following legal bases:

Consent (Article 6.1.a)

• Contact form submissions
• Analytics cookies
• Marketing and remarketing cookies

Contract Performance (Article 6.1.b)

• Course enrollment data
• Service delivery and communications

Legitimate Interest (Article 6.1.f)

• Website security and fraud prevention
• Server access logs and system administration

16. Data Retention Periods

We retain personal data for the following periods:

• Contact form submissions: 2 years from submission date
• Analytics data (Google Analytics 4): 14 months
• Marketing cookies (Google Ads): Up to 540 days
• Email communications: Duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

17. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Changes will take effect 14 days after posting. Your continued use of the website constitutes acceptance of the updated policy. The date at the top of this page indicates when this policy was last updated.

18. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us: